So many people have emailed Foodie the latest re Meatrix that she succumbed and clicked on Play Movie 2, hoping her antique Windows 98 system would bring it forth. ( Movie 1, keyed off the film The Matrix, was perfectly timed.)
It worked---Meatrix II ( still keyed to the now passe Matrix films,) is a short punchy on-line animation about the horrors of factory farming, in particular, dairy farming.
"The Meatrix is a product of the first-ever Free Range Flash Activism Grant. In February 2003, Free Range Graphics, a cutting-edge design company, invited hundreds of non-profit organizations to apply for a grant that included production of a free Flash movie. After carefully reviewing more than 50 applications, the grant was awarded to GRACE’s Sustainable Table program. "
And the Meatrix project is derived from : "Sustainable Table , a consumer campaign developed by the Global Resource Action Center for the Environment (GRACE). It was launched to help fill in the gaps in the sustainable food movement, and to help direct consumers to the leading organizations who are working on the issue. Instead of becoming overwhelmed by all the problems surrounding our food supply, Sustainable Table celebrates the joy of food and eating."
One of the best aspects of Sustainable Table's on-line presence is its Eat Well Guide to places in the US and Canada where you can buy and eat sustainably raised food. The Guide was first developed by the Minneapolis-based Institute for Agriculture and Trade Policy as a search engine for consumers looking for meat raised without antibiotics. The IATP supports "resilient family farms."
And Sustainable Table is an offshoot of: "GRACE, a nonprofit organization that works with research, policy and grassroots communities to raise public awareness and promote solutions to preserve the planet for future generations."
All intertwined, these organizations are chipping away at the mountain that is public and private apathy about food sources, eating, environmental issues, child obesity et al.