At the end of our little east coast jaunt recently, we were strolling past some cars parked at the Jersey shore when we spotted one with a flaming red bumper sticker reading "Woodman's of Essex--Inventor of the Fried Clam 1916." Google led me to the Woodman's website and then to Rhonda Woodman, married to one of the clamming Woodman's, who rang me up in response to an email request for more info about this invention. Could this be true? The first ever?
It all started with Lawrence and Bessie Woodman who in 1914 began a weekend business from a stand selling homemade potato chips, chewing gum, and fresh clams, dug each day. Apparently July 3, 1916 was a slow day for trade and a passing fisherman jokingly told "Chubby" --he doesn't look fat at all-- Woodman he ought to toss some clams into the hot oil--suggesting that if the clams were as tasty as the chips, he'd have a winner.
Of course nobody tosses a clam into hot oil!! Come on! But-- out of the shell, perhaps...Bessie and Lawrence worked together to come up with a good batter, tossed the shucked clams into it, then fried them up and served them to the locals. Naturally, the clams were sublime--and the little stand on Main Street in Essex, Massachusetts did a glorious amount of business the next day, on the Glorious Fourth.
And Woodman's of Essex was off and running. Howard Johnson came to them to learn how to fry clams, for Pete's sake. Once I learned that, I was convinced of the Woodman's claim. ( HoJo's was my childhood icon, the ultimate in road food...fried clams, fresh fried oni0n rings, iced tea and mocha chip ice cream.)
They still dip the clams in milk and then corn meal at Woodman's and while most of the clams are the prized Ipswich variety from the area, at times they must buy from mollusk moguls in Maine, or Maryland or even Washington State.
The bones of Chubby and Bessie's original building are still there though Woodman's today is a much bigger institution--always informal and friendly and fast-paced. New England Clambakes and lobsters can be had anywhere in the country from Woodman's, for a price. ( Clambake for two starts at $124.95 with free shipping.)
Rhonda Woodman told us that in coming months their website will be completely revised and the company will kick off a new tradition--get a Woodman's bumper sticker and photograph it in an exotic spot, then post it on the website. Prizes may well be involved...
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