A few years ago advertising mavens in Long Island, NY, decided to put ads for their clients on the wide open spaces that once were pizza boxes. ( In the beginning the company was called Mangia Media, as in "eat" in Italian, but since then they have ceased to have a fun name, alas...)
Recently a community in Ohio took the milk carton "lost children" ad idea and began plastering the faces of "deadbeat Dads" on local pizza boxes.
Now people in Hull, England are hoping that putting a message from the Primary Care Trust, the local entity that administers "national health" to all in Britain, on pizza boxes will rouse eaters whose mouths are stuffed with cheese and dough to ponder their dietary choices.
My business henceforth will go only to pizza emporiums whose boxes shriek Lousy Luigi's in red, green and white.
( Thanks to about.com for pizza box schemata.)
I think it's Pizza Hut of Papa John's that already does self promotion on their boxes, so this isn't much different.
PS- Have you seen the pizza box solar cookers? They're really simple and yeild tasty results.
Posted by: Kelly Mahoney | July 18, 2007 at 04:23 PM